
big blue bus rebranding
re-designed big blue bus’ branding, and brought forward the overall design to current trends, sets it apart from other transit agencies in the region, and elevating the brand to make it more relevant and approachable
brand guidelines

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

branding guidelines - big blue bus

branding guidelines - big blue bus

branding guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus

brand guidelines - big blue bus






























iconography
some of the icons created for big blue bus’ branding

big blue bus iconography
letterhead
for external and internal communication use
8.5”w x 11”h
bus stop signs

big blue bus - bus stop sign - eyelevel

big blue bus - bus stop sign - eyelevel

big blue bus - bus stop sign - downtown santa monica

big blue bus - bus stop sign - downtown santa monica

big blue bus - bus stop sign - downtown santa monica

big blue bus - bus stop sign - downtown santa monica

big blue bus - bus stop sign - downtown santa monica

big blue bus - bus stop sign - UCLA campus

big blue bus - bus stop sign - UCLA campus










big blue bus - little blue book - digital

big blue bus - little blue book - digital

big blue bus - little blue book - digital

big blue bus - little blue book - digital

big blue bus - little blue book - digital

big blue bus - little blue book - digital

big blue bus - little blue book - digital

big blue bus - little blue book - digital








little blue book - print
big blue bus’ transit guide
system maps
maps of the entire service area and routes provided by big blue bus

big blue bus - branding - system map - downtown santa monica

big blue bus - branding - system map - downtown santa monica

big blue bus - branding - system map - onboard bus

big blue bus - branding - system map - onboard bus

big blue bus - branding - system map - within big blue bus campus

big blue bus - branding - system map - within big blue bus campus

big blue bus - branding - system map - folded map - side 1

big blue bus - branding - system map - folded map - side 2

big blue bus - branding - system map - folded map - front

big blue bus - branding - system map - folded map - back

big blue bus - branding - system map - folded map - open

big blue bus - branding - system map - folded map - open












fare price information - farebox
fare price information - interior car cards