campaign - big blue bus - mco recruitment
recruiment campaign for motor coach operators (bus drivers)
design concept: fun and vibrant to reflect the vibe of the city as well as the work environment at big blue bus
social media graphics
email banner ad
in-app advertisement
in gridwise app’s marketplace section
digital screen
primarily aired at the transit store and meeting rooms
environmental design - window display
installed on the windows of big blue bus’ transit store, along busy 4th street, in downtown santa monica
eyelevel - bus stop signage
installed at the area serving santa monica college
outdoor advertising
installed in downtown santa monica
outdoor advertising banner
6’w x 4’h - with grommets all around
interior bus advertisements / Internal car cards
28”w x 11”h
onboard flyer
8.5”W x 11”H flyers installed in buses