branding - santa monica department of transportation

typeface: santa monica sharp

newly formed transit department, which is made up of three previously individual transit/transportation-related departments within the city of santa monica - big blue bus, parking and mobility

to give the department of transportation its own identity, yet reflecting the city’s branding and identity to promote cohesiveness, i have incorporated the colours from the city’s branding/logo colour palette, as well as the typeface used in the city’s wordmark

logo + alternate layout